Why Cadillac's Future Depends on the Lyriq

The Lyriq is crucial since Cadillac is becoming an electric-only brand.

The Lyriq is fast reversing Cadillac's lack of success in car-loving California. 

During a test drive last week, officials acknowledged they've battled in California, but it's now the Lyriq's top market.

78% of pre-orders are from new Cadillac owners. The business hopes to keep such customers buying Cadillacs for decades.

Nearly 66% of pre-orders have come from Gen X or Gen Y. This suggests the company has recruited 32-to-55-year-olds.

The 2023 Lyriq sold out in four hours, but it wasn't designed to boost sales. The model "elevates the brand with technology and superior craftsmanship."

The Lyriq's cabin is all we expected from Cadillac. It has a 33-inch display, premium materials, and special components. Special touches guarantee to thrill owners.

High petrol costs are "boosting the conversation on EVs," according to officials. Cadillac is now accepting pre-orders for the 2024 Lyriq, which won't arrive until spring 2023.