Mahindra Scorpio-N

Mahindra Scorpio-N gets 25,000 orders in a minute, crashing the website

The first 25,000 Mahindra Scorpio-Ns sold out in less than a minute, causing the website to crash and leaving many buyers out.

The body-on-frame Scorpio-N will replace the aging Scorpio with modern styling and tech. The petrol and diesel model with optional 4WD was announced in May and debuted in June.

Initial orders of 25,000 Scorpio-Ns will be priced between 11.99 lakh ($15,178) and 19.49 lakh ($24,673) Prices will rise for subsequent orders. Prospective buyers watched the website countdown to book an early slot.

When the system started accepting orders on July 30, the first 25,000 units sold out in 55 seconds. People complained on social media that Mahindra's website crashed, preventing them from placing a deposit on time. 

Still, the company received 100,000 orders in 30 minutes. Each booking required a $227 deposit, generating $22.7 million in 30 minutes.

Mahindra acknowledged the technical glitch and said the online system recorded when each user pressed the payment button. It's easy to identify the first 25,000 Scorpio-N customers who will get a discount.

Mahindra will contact buyers to confirm orders, per Autocar India. Customers can change their mind about the trim and specifications of their Scorpio-N until August 15, when their selection will be locked and an estimated delivery date provided. 

Mahindra aims to produce 20,000 Scoprio-Ns by December. Deliveries begin on September 26.