Ettore's Bugattis were black and yellow

The first Bugatti Chiron delivered to North America was black carbon fiber with yellow wheels. Bugatti chose the same color scheme for a 2020 Chiron Pur Sport.

Bugatti's 2020 Chiron Pur Sport combined black and "Jaune Molsheim" to create this color combination. Molsheim is the automaker's home, and the name refers to Ettore Bugatti's first yellow car.

His brand is associated with French racing blue, but he preferred black. Ettore added a new color to his company's Art Deco-style cars when it began producing luxury cars.

The old beams above Bugatti's oak gate in Moslheim inspired him. The founder painted his cars black and yellow, most notably his Type 41 Royale.

Legend began there. The most sought-after Bugatti Type 55, a racing-inspired roadster with a Jean Bugatti-designed body, is black and yellow. 1934's first Bugatti Type 57 Grand Raid Roadster Usine was the same color.

Schlumpf has the world's largest collection of black and yellow Bugattis. The National Automobile Museum in Mulhouse, France, contains 400 cars, 135 of which are Bugattis.

The company's modern logo is black and yellow. A 2014 Bugatti Veyron 16.4 Grand Sport Vitesse "1-of-1" was introduced to honor the early cars. Black with yellow hood, door pillars, and horseshoe grille detailing.

Bugatti's design director, Achim Anscheidt, says the founding Bugatti family inspires almost everything. Black and yellow are important to us as a design team and a brand. Ettore would never be satisfied with tradition for tradition's sake, but his favorite colors will always be associated with Bugatti.