Bugatti promises exclusive cars in the Rimac era

Bugatti promises exclusive cars in the Rimac era

Bugatti has been rumored to be developing a second model unrelated to the Chiron for years. Molsheim is concerned a higher volume vehicle would dilute the brand's image, so no SUV in 10 years. The W16's replacement could be joined by another car.

Design director Achim Anscheidt told Autocar a volume-oriented product must stay true to Ettore's ethos of making special cars. 

Customers who can afford a Chiron or its pricier derivatives may criticize Bugatti for chasing volume and profit. Anscheidt promises Bugatti Rimac exclusivity.

"We imagined a second model line. We wondered if you were selling the brand. How do you use this logo? Will selling the logo for numbers be too harsh?"

Anscheidt isn't against a more usable Bugatti, but he thinks it should be rarer.

"If one [releases an everyday/second model], I like to balance it by not forgetting the company's roots or creating something exclusive. If you increase volume, you should increase exclusivity, so this remains the core product."

Bugatti has sold all 99 Mistral roadsters and 40 Bolide track-only cars. The "regular" Chiron is also sold out, so the next few years will be spent finalizing production of the 8.0-liter quad-turbo machines. The replacement for the hypercar will have a smaller, hybrid engine.

It's unclear if it's related to Lamborghini's new twin-turbo V8 hybrid or the Aventador's replacement V12.